Prostasis had aged out of its own category. The identity was dated, and the name sat close enough to an unrelated medical condition to create hesitation which becomes a real liability for a brand asking people to trust what they're putting in their body. It needed a new name, a new visual language, and a system built to carry a growing product line.

In wellness, trust is communicated through restraint. Instead of the category’s usual volume, Tonum is quiet elegance: minimal, contemporary, confident, starting with a name chosen on purpose rather than assembled from category parts.

The mark was only the start. Type, color, iconography and clear-space rules were built as a system with enough structure for a growing line to stay recognisably itself, and enough documentation for external teams to run it without me.

The line it had to carry was NutraMeta and NutraMind; names assembled from category parts, on packaging that said supplement rather than wellness. Two products doing real work, dressed in a language nobody chose on purpose.

Motus and Nouro replaced them. Same products, rebuilt around restraint: a quieter palette, one typographic voice, and a mark that carries meaning rather than decoration. Packaging that earns trust before a claim is read.

Every product was given a name with Latin roots and a reason to exist; intention in place of generic assembly. The word says what the product does before the label copy gets a chance.

Two marks, one logic: each glyph draws what its product does. The ramp climbs; the spark breaks outward. Neither is decoration; a mark that means something transcends language, and is understood immediately.